Editor Picks From the Ulta 21 Days of Beauty Sale, Happening Now

The moment you've been waiting for all year is officially here: the Ulta 21 Days of Beauty Sale. Anyone who's familiar with the beauty retailer's three-week-long sale event knows this is not something you want to miss. Whether you're low on your favorite products or looking to try something new, this is the sale to shop — and luckily they give you plenty of opportunities to find something good.

Here's the gist: Ulta Beauty is offering steep discounts on top products from March 7 to March 27. A variety of makeup, perfume, and skin-care items are included in the big shopping event at a whopping 50 percent off — not to mention a few skin-care tools, too.

You'll find names like Anastasia Beverly Hills, Beautyblender, Lancôme, Peace Out, and Tarte included in the sale, making it the perfect time to shop for that pricy eyeshadow palette you've been eyeing or simply restock your go-to concealer, cleanser, or lipstick. And it'll be time to try new product launches to transition your beauty routine from summer to fall.

Keep reading to get the scoop on some of our favorite beauty products that are on sale during the 2025 Ulta 21 Days of Beauty Sale, so you can plan your shopping accordingly.