BoomTown CRM review 2026

BoomTown CRM is a comprehensive platform tailored for real estate professionals, offering robust lead generation and management tools. While its pricing can be high, the platform's effectiveness in capturing and converting leads makes it a worthwhile investment for enterprise real estate teams.

Pros

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  Effective lead generation tools
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  User-friendly interface
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  Strong integration capabilities

Cons

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  High starting cost

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  Limited customization options

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  Primarily suited for larger teams

BoomTown is a full-featured real estate CRM that provides the marketing muscle agents need to generate and convert leads. The cloud-based platform offers a comprehensive suite of tools spanning lead generation, IDX websites, email campaigns, transaction management, AI business analytics, and more.

What sets BoomTown apart from other CRM platforms is the breadth of its capabilities. While it may not be the absolute best in any one area, few CRMs can match its overall scope. The automated marketing features and lead gen services are particularly strong. You also get a dedicated success manager to help turn those leads into commissions.

BoomTown's slick mobile app puts the power of the CRM in your pocket when you're on the go. Plus, the open API enables integrations beyond the 20+ third-party solutions it natively supports to further extend the functionality. If you're looking for an all-in-one platform to run your real estate business, BoomTown is a solid contender.

BoomTown CRM delivers on all the features aimed at empowering real estate professionals to efficiently manage their contacts, track pipelines, forecast sales, and gain actionable insights through analytics.

A solid contact management system, BoomTown allows users to centralize all their leads and client information in one place, making it easy to navigate and stay organized. I found the ability to add detailed notes, set reminders, and automate follow-ups valuable for nurturing relationships and maintaining communication.

When it comes to pipeline tracking, BoomTown CRM offers a visual and intuitive interface. The pipeline view provides a clear overview of where each deal stands, enabling agents to identify bottlenecks and prioritize their efforts. I appreciate how the system automatically updates the pipeline stages based on predefined criteria, saving time and reducing the risk of manual errors.

Sales forecasting is another area where BoomTown outperforms many competitors. The platform leverages historical data and current pipeline information to generate accurate revenue projections. Very useful for strategic planning and resource allocation. I found the customizable forecast reports especially neat, as they allow for a granular analysis of expected sales by agent, region, or property type.

For analyzing performance, BoomTown offers a wealth of insights and metrics to help agents and brokers measure their success and identify areas for improvement. From lead conversion rates to average time to close, the analytics dashboard provides a comprehensive view of key performance indicators. I particularly like the ability to benchmark individual and team performance against industry standards, fostering a culture of continuous improvement.

The platform's mobile app, available for both iOS and Android devices, provides agents with on-the-go access to their contacts, pipeline, and tasks. I found the app's user interface to be intuitive and responsive, allowing for seamless productivity even when out of the office and in the field.

Beyond the core features, BoomTown CRM offers a range of additional capabilities that enhance its value proposition. The system integrates with popular real estate tools like MLS databases, task managers, and marketing automation platforms, streamlining workflows and eliminating data silos. I also appreciate the customization options, which allow brokerages to tailor the platform to their specific needs and branding.

While BoomTown CRM excels in many areas, there are a few aspects that could be improved. The learning curve for some of the more advanced features can be steep and the initial setup process may require dedicated training. Additionally, the pricing structure may be a bit steep for smaller brokerages or individual agents.

Overall, BoomTown CRM delivers a comprehensive and powerful solution for real estate professionals looking to optimize their contact management, pipeline tracking, sales forecasting, and performance analytics. The platform's mobile access and additional features further enhance its value. Despite some minor drawbacks, I believe BoomTown CRM is a top contender in the real estate CRM space, offering the tools and insights needed to drive success in today's competitive market.

Coming over to the UX, BoomTown CRM gets mostly positive remarks from users and reviewers. The user interface is frequently described as visually appealing and enjoyable to use. One reviewer noted, "It is by far the most visually appealing real estate software, which makes it incredibly easy to use."

The mobile app also receives praise for bringing the full CRM functionality together in a neat, mobile-friendly format. Generating and managing leads, tracking progress, and automated email marketing are all called out as working smoothly.

However, the learning curve isn't zero. Some reviews mention it takes time to get everything set up and running optimally. At least one user complained about slow response times when seeking support.

BoomTown loses some points compared to competitors for its landing page builder. While functional, it's based on WordPress, which involves more of a learning curve compared to proprietary builders offered by some rival CRMs. That said, WordPress is also known for its outstanding flexibility.

Overall, though, BoomTown appears to be an intuitive platform that becomes easy to use once you're over the initial learning curve. But those looking for more of a "just works" experience with minimal customization may want to evaluate other options.

When it comes to integrations, BoomTown doesn't disappoint. The CRM offers a wide range of pre-built integrations and connectors with popular real estate tools and services, allowing agents to seamlessly connect their entire arsenal of apps into one central command center.

Some standout native integrations include Sisu for syncing transaction and lead data, BombBomb for easily embedding video content into marketing materials, Brokermint for transaction management, CallAction for capturing inbound calls as new leads, dotloop for syncing deals, and even Google Calendar for scheduling appointments.

Through Zapier, BoomTown can integrate with a whopping 6,000 other apps, making it incredibly versatile. You can use Zapier to set up automated workflows between BoomTown and apps like Mailchimp, Constant Contact, and countless others with just a few clicks. The possibilities are nearly endless.

BoomTown also offers an API for custom integrations if you have more advanced needs. While I wasn't able to test the API directly, user reports suggest the documentation is comprehensive and that it’s reliable for syncing data across systems.

That said, some users have reported occasional hiccups with the speed and consistency of data syncing between apps using pre-built connectors. However, this seems to be more the exception than the norm. Generally speaking, however, I'm impressed with BoomTown's integration capabilities despite being a niche real estate CRM.

BoomTown offers a solid range of live support channels, including phone, email, and live chat to get help from a real person. They also provide self-service support options like a knowledge base and community forum to let users find answers on their own.

In terms of responsiveness, BoomTown's support team is generally prompt based on my experience and user reviews. While I couldn't find specific data on the CRM support’s average first response and resolution times, most customers seem satisfied with how quickly the support reps get back to them.

The quality of support also appears to be a strength for BoomTown. Their support staff are consistently described as helpful, knowledgeable, and easy to work with in solving issues. That said, support experiences aren't consistent across the board. Some users have encountered slower or less reliable support at times.

So while there's room for improvement, BoomTown delivers responsive support more often than not. The multiple support channels and self-service resources provide flexibility, with most customers having only positive things to say about their support interactions. But as with any vendor, individual support experiences may vary.

BoomTown offers a few different pricing plans catered to teams of different sizes, but their main "Advance" plan, aimed at larger teams and brokerages, comes with a hefty $1,500 per month price tag and a $1,500 setup fee. This places BoomTown on the higher end of the real estate CRM price spectrum.

There are no discounts advertised on BoomTown's website, though some agent coaching programs, like Tom Ferry's "Advantage", offer a slight discount on the platform. BoomTown also doesn't provide a free trial of its software, so you'll have to rely on demos to get a sense of the system before committing.

In addition to the base monthly fee, BoomTown requires an advertising budget of at least $1,000 per month to fund lead generation through channels like Google Ads and Facebook. So all-in, expect to pay a minimum of around $2,500 per month plus the one-time setup fee for a standard BoomTown plan.

For that price, you get a relatively full-featured CRM with built-in IDX websites, lead generation and qualification tools, and automated marketing features. But there are certainly more affordable options out there that cover much of the same ground.

The lack of transparent a la carte pricing or a free trial period is a downside in my view. CRMs these days usually offer some sort of try-before-you-buy option, even if it's limited. And the additional marketing spend on top of the base platform fee means your monthly software costs can quickly add up with BoomTown.

Still, for larger teams and brokerages with the budget to match, BoomTown is a proven CRM system used by many top real estate offices. Just make sure you factor in the total costs, including setup fees and ad spend, when comparing the platform to lower-priced competitors. A thorough demo or an agent coaching program discount could help take some of the sting out of the steep sticker price.

BoomTown delivers an impressive real estate CRM that provides the sales and marketing capabilities agents need to effectively generate and convert leads. What sets BoomTown apart is the scope — while it may not be the absolute best-in-class in any one thing, few competitors can match its feature set.

Its automated marketing tools and lead generation services are particularly strong suits. I was impressed by how the system leverages AI to optimize ad spend and funnel high-quality leads. You also get a dedicated success manager to help turn those leads into closed deals.

While mastering all the features involves a learning curve and the price point is on the higher end, BoomTown is a serious contender for tech-savvy teams and brokerages looking for an all-in-one solution to run their business. If maximizing productivity with a single, streamlined platform is the goal, BoomTown fits the bill nicely.

Contributing Writer - Software

Ritoban Mukherjee is a tech and innovations journalist from West Bengal, India. These days, most of his work revolves around B2B software, such as AI website builders, VoIP platforms, and CRMs, among other things. He has also been published on Tom's Guide, Creative Bloq, IT Pro, Gizmodo, Quartz, and Mental Floss.