This Google Pixel 9 Pro XL deal is my personal pick for the best Black Friday phone deal for most people

Black Friday is here, bringing with it the best phone deals we’re likely to see all year. In fact, I think I’ve spotted the best Black Friday phone deal for most people, as Amazon has the Google Pixel 9 Pro XL for just $699 (was $1,099).

• Shop Amazon's full Black Friday sale

The Google Pixel 9 Pro XL is last year’s best Google Pixel phone, and still offers plenty of performance and high-spec hardware compared to this year’s flagships. This Black Friday deal brings this flagship phone down to a much more reasonable price

For the record, I still think Samsung's Galaxy Z Fold 7 deal is the best Black Friday phone deal in terms of sheer 'wow' factor, but this Google Pixel 9 Pro XL deal is the easier recommendation to the everyday user thanks to its lower price point and the proven reliability of slab phones.

(Not in the US? See today's best deals in your region below)

Today's best Google Pixel 9 Pro XL Black Friday deal

What makes this deal so noteworthy is ultimately its low price – the Google Pixel 9 Pro XL is a flagship phone that’s been on the market for just over a year, and while we’d expect to see some level of price reduction in that time, a $400 discount brings this powerful premium phone into the realm of mid-range handsets like the OnePlus 13R and Samsung Galaxy S25 FE.

As mentioned, the Google Pixel 9 Pro XL sports some seriously impressive hardware. Its 6.8-inch Super Actua display is one of the nicest screens on the market, and serves as a great screen for mobile gaming or a wide viewfinder for the triple-camera system.

That camera trio is composed of a 50MP main camera, 48MP ultra-wide camera, and 48MP telephoto camera with 5x relative optical zoom – it remains one of the best mobile camera systems around. Be sure to check out our full Google Pixel 9 Pro XL review for photo samples.

And while the Pixel 9 Pro XL’s Google Tensor G4 chipset doesn’t quite keep up with competition from Apple and Qualcomm, the phone’s 16GB of RAM and excellent software means it’s still a winner for multitasking and AI, which is present in abundance via Google’s Gemini feature set.

More Black Friday phone deals

Shop more of today's best Black Friday sales

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• T-Mobile: up to $1,100 off latest iPhone 17
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor