The 17 Best Clean Beauty Brands Available on Amazon
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Updated on May 5, 2025 at 12:44 PM
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The shift toward clean beauty has been fast and furious. Even with the wellness surge that inevitably comes at the start of each new year, it's clear that transitioning to beauty products containing safe, cruelty-free ingredients isn't just a lofty resolution or rising movement — it's here to stay. With more and more ethical brands gaining visibility in the industry and loyalty from customers, it's becoming easier than ever to get your hands on clean products across all beauty categories. And we're not just talking about local organic grocery store or boutique spa easy. We're talking Amazon easy. Yup, there are plenty of clean beauty brands available at everyone's favorite online retailer – most of them currently on sale during the Amazon Summer Beauty Event, with the added bonus of Prime shipping.
Keep reading for our favorite clean makeup, skin care and body care brands, along with the must-try product from each. When it's this easy, you really don't have an excuse not to go clean.
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Weleda
Weleda Skin Food ($15, originally $18)
Perhaps one of the oldest clean brands out there, Weleda has been producing cruelty-free products with sustainably sourced, non-toxic ingredients for over a century (since 1921, to be exact). Weleda Skin Food is its bestselling product for its ability to hydrate the driest, roughest skin. It has over 25,000 five-star ratings, and hundreds of shoppers attest that a little bit goes a long way, so you don't have to worry about how much bang you'll get for your buck.
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Kopari
Kopari Aluminum-Free Deodorant ($16, originally $18)
San Diego-based brand Kopari churns out bodycare that has you covered from head to toe, but arguably its most well-known product is its aluminum-free deodorant. It's made with plant-based ingredients such as coconut water, coconut oil, and sage oil that break down odor-causing bacteria while soothing skin.
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Honest Beauty
Honest Beauty Fresh Flex Concealer with Niacinamide + Vitamin E + Hyaluronic Acid ($18)
Just as its name implies, Jessica Alba's Honest Beauty is transparent about what ingredients it uses (and bans!) from its products. The brand has a list of 3,500 chemicals/materials that it keeps out of its products to safeguard both your health and environmental well-being. Honest Beauty carries everything from wipes and diapers to skin care and makeup, but one of our favorite items right now is this concealer. It doesn't skimp on coverage and glides on like butter.
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Well People
Well People Bio Stick Foundation ($21, originally $27)
Formulated with non-toxic ingredients, Well People's products are all about that minimalistic approach, both in formulation and aesthetics. This foundation stick gives skin a natural, radiant glow. Plus, it's EWG-verified, which means it meets some of the strictest health and safety standards.
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French Girl Organics
French Girl Organics Rose Lip Polish ($22)
We like to think of this brand as the indie alternative to high-end French girl beauty brands. Both deliver a dose of Parisian effortlessness to your beauty look, but French Girl Organics does so with clean ingredients and a conscious approach. The popular lip polish will help gently remove dry flakes for your softest, smoothest lips yet.
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Henné Organics
Henné Organics Luxury Lip Tint ($23)
When it comes to lip care, you can count on Henné Organics for cruelty-free and USDA Certified Organic ingredients. This lip tint is popular on Amazon for its buildable color and staying power. It uses coconut oil, jojoba oil, and vitamin E to hydrate and protect your lips from environmental stressors, so you get a combination of color and care.
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Saie Beauty
Saie Dew Blush ($25)
Saie is a new(ish) and affordable clean beauty brand you need on your radar. Founded in 2019, the brand is making waves in the industry thanks to its safe ingredients and youthful packaging. Even though our top pick is technically blush, you can treat it like a highlighter, blending at the cheekbones, brow bones, and cupid's bow for a healthy, lasting glow.
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Briogeo
Briogeo Don't Despair Repair Moisture + Damage Defense Leave-In Treatment ($29)
Beauty enthusiasts know that clean hair products aren't as easy to come by as clean skincare products, but Briogeo is out to change that with its ingredient blocklist, which includes silicones, parabens, artificial dyes, and more. Lots of its products come highly-rated, but this mask is one of its most popular, made with coconut oil, argan oil, rosehip oil, and more rejuvenating ingredients.
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Indie Lee
Indie Lee Squalane Facial Oil ($30, originally $38)
After surviving brain cancer, Indie Lee was empowered to create her namesake beauty brand as a way to take back her wellness and bring healthy skin care options to the industry. Her products use clean, science-backed formulas. Among them is this face oil, which features squalene that mimics the ingredient found in our skin to improve texture and tone, including elasticity and moisture retention. One reviewer who rated it five stars wrote: "I don't regularly leave reviews so soon because most products I've used take so much time before a noticeable difference. However, this oil is different in the best way. It's been a week and my skin is glowing."
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Ursa Major
Ursa Major Natural Face Wash ($32)
Ursa Major isn't just a clean beauty brand, but it's also a B Corp, so you can trust that the Vermont-based brand is prioritizing using clean ingredients and promoting sustainability. Its products are gender inclusive and inspired by adventuring in nature. One of our faves — its face wash — is formulated with natural, cruelty-free ingredients such as soothing aloe vera and white tea extract, antioxidant-rich green tea extract, and a gently exfoliating alpha-hydroxy acid (AHA) called gluconolactone. This is one product everyone in the house can appreciate.
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RMS Beauty
RMS Beauty Living Luminizer ($34, originally $40)
If you're after that perfectly effortless no-makeup makeup, look no further than RMS Beauty. Beyond using cruelty-free and non-toxic, organic ingredients, the brand is all about a less-is-more beauty look. The brand's Living Luminizer highlighter is a cult favorite that's perfect for dabbing on the high points of your face for a natural, luminous glow.
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ILIA Beauty
Ilia Beauty Multi-Stick ($36)
Ilia prides itself on its skincare-first makeup approach, so you can expect all its products — including its color cosmetics — to contain skin-care ingredients. We love the versatility of the brand's famed Multi-Stick, which you can apply to both your cheeks and lips for a sheer wash of berry color.
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Youth to the People
Youth to the People Kale Superfood Age Prevention Cleanser ($39)
Superfoods aren't just good for your diet — they're good for your skin, too. This gel cleanser is cleanly formulated with all the good stuff, like kale, spinach, green tea, alfalfa, and vitamins C, E, K, and none of the bad stuff. The refreshing formula is like your favorite green juice for your face. Bonus: it comes in recyclable glass packaging, and the brand sells refills, so you don't have to purchase a second bottle.
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Juice Beauty
Juice Beauty Stem Cellular CC Cream with Zinc SPF 30 ($40)
Created by a wellness entrepreneur looking for safe personal care products to use during her pregnancy, Juice Beauty has led the farm-to-beauty approach for over a decade. The brand has developed over 100 products, but our personal favorite is its CC cream for its full coverage, SPF protection, and its skin-care ingredients, such as brightening vitamin C.
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Josie Maran
Josie Maran 100% Pure Argan Oil ($45)
Founded in 2007 by Josie Maran, her namesake brand has been built around the core ingredient of 100 percent pure argan oil, sustainably sourced from Morocco to this day. The brand prides itself on transparency, particularly regarding its sustainability initiatives and community support, details of which are available on the brand's website. Since its founding, the brand's expanded upon solely offering its bestselling argan oil, introducing a range of products infused with argan oil, including body butter, cleansers, and more.
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Herbivore Botanicals
Herbivore Botanicals Brightening Skincare - Vitamin C + Turmeric ($65)
Herbivore Botanicals's rise to the top has been relentless, in one part due to its aesthetically pleasing packaging, and the other, its safe, non-toxic ingredients. Alex Kummerow founded the brand to create products suitable for his eczema and universally sensitive skin, and the its brightening serum is a must-have. It's as effective at brightening your skin as it is at sprucing up the look of your vanity.
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Tata Harper
Tata Harper Resurfacing Mask ($68)
No doubt Tata Harper's namesake brand is leading the way for high-end clean beauty. Her products are safe and effective but don't skimp on the luxury experience. All of the brand's products are manufactured on a Vermont farm and are entirely free of synthetic chemicals. Tata Harper's high-end products have a celebrity following, and among its top skus is its resurfacing mask, which gently exfoliates and cleanses with pomegranate fruit extract, soothing willow bark extract, and moisturizing beetroot, among other natural ingredients.
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— Additional reporting by Marisa Petrarca and Balim Tezel
Stephanie Nguyen is a senior editor covering the latest trends and must-have products for PS's fashion, beauty, and home decor partners. She also contributes to the romance books beat in her down time. You can find her work on The Cut, Curbed, Thrillist, The Dodo, and Polygon.
Marisa Petrarca (she/her) is a contributing editor for PS Shopping and has over seven years of experience writing and editing beauty, fashion, and lifestyle content. She was previously the senior beauty editor at Grazia USA and the style and beauty editor at Us Weekly. Now freelancing, her work has been featured in Cosmopolitan, Allure, Marie Claire, and more.
Balim Tezel (she/her) is a shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University's Medill School of Journalism.
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