My Go-To Glowy Routine Would Be Nothing Without This Concealer

Jul 17, 2025 - 07:30
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My Go-To Glowy Routine Would Be Nothing Without This Concealer

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Just like one master diva, I believe that overheard lighting is hideous. Whatever violently bright brand of lighting is installed in the women's restroom at the Vox Media office is proof of this. It was under these lights that I realized the concealer I'd been using for the better part of two years just didn't work for me anymore.

I saw creased undereyes and a patchy chin, both of which screamed to all who saw me, "I'm wearing makeup!!" Of course, I was wearing makeup — I'm almost always wearing makeup — but when done well, I like it to appear as if I'm just naturally this sculpted, awake, and flushed. Luckily, I had a new concealer to test on deck: Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer ($22).

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A concealer needs to meet a few requirements for me to give it a permanent spot in my daily rotation: it needs to be formulated with hydrating ingredients (ideally, hyaluronic acid); it also needs to be easy to blend and look flawless, whether it is applied with a brush or pressed into skin with a finger; and lastly, it shouldn't cling to any dry patches. While I have yet to find any makeup product that is perfect with a capital P, this concealer comes pretty close. For me, it checks all the boxes.

About the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer

  • It promises medium-to-full buildable coverage.
  • It's made from 50 percent PCR (post-consumer recycled plastic).
  • It's made of a vegan, fragrance-free, and silicone-free formula.

What I Like About the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer

I want my makeup to do its job: to make my skin look as healthy, even, and glowy as possible. While the hyaluronic acid in this formula keeps my skin — most importantly, my undereyes — supple and bouncy, the lysine helps prevent dryness throughout the day. This concealer delivers so well, it was the first product I shoved into my friend's hand at a wedding recently when she was on a mission to cover dry undereyes.

I've seen some people say that it separates easily and doesn't offer long-lasting coverage, but I have yet to experience that firsthand. In fact, the even coverage on my chin (where most of my redness and dark spots linger) and undereyes looks just as good in the bathroom mirror (yes, that one) at 5 p.m. as it did when I first put it on at 8 a.m. And while it's kind of impossible for any product to prevent undereye creasing — the consequences of fine lines are inevitable — I've found that this concealer does it really well. Granted, getting a little more sleep could probably assist in that, but on the days my tired eyes are particularly evident, this concealer does the trick.

I usually like to use a different concealer to cover spots or breakouts, simply because I prefer to use a lighter shade underneath my eyes, but when I've been in a pinch, this one has camouflaged those stubborn areas with ease.

How to Use the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer

I use this concealer in a couple of different ways. The first step in my routine is to cut my brow with a crisp, blended line of concealer. Typically, that calls for me to deposit a small dot of product onto the back of my hand before using a tiny, thin brush to draw out the brow line. But it blends just as well on my lids and undereyes with a fluffy brush or my fingers. A makeup sponge should also work — though it's not my personal preference at the moment.

Where Is the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer

The Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer is available at Sephora.

Rating: ★★★★★

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